How to Gamify Parking First and foremost – what the heck is gamification? Great question. It’s the process of taking something that already exists (an app, or a website, for example), and integrating game mechanics to it, so that you end up with an augmented version that people are more motivated to use[i]. It’s not building a new game – it’s making whatever you’re already doing into a game. To better understand the concept, consider a few common elements that almost every ga